Just about anyone can build a big list.

That’s nothing to brag about. What
you’re really after is a responsive,
profitable list. And that’s where it
gets a little tricky.

So let me share with you the three most
common list-building mistakes…

Mistake 1: Offering a junky lead
magnet.

A good lead magnet should live up to
its name and attract targeted
prospects. But a lot of email marketers
throw any ol’ piece of junk up and
expect people to subscribe just because
it’s free.

Doesn’t work that way.

If you want to build a big, responsive
list, then start by offering a
high-value, desirable lead magnet that
will impress the heck out of your
prospects. Blow their socks off
upfront, and it’s much easier down the
line to hold their attention.

Next…

Mistake 2: Creating a poor lead page.

Some people think if the lead magnet is
good enough, then even poor copy or
poor design won’t matter.

Wrong again.

People make snap decisions about you
based on your site. If your site looks
unpolished and unprofessional, then
your prospects will think your products
are outdated, unpolished and cheap. So
be sure you create a stylish, polished
lead page.

Last one…

Mistake 3: Not engaging readers.

Okay, here’s where it all comes
together.

You can send out emails, but if no one
reads them then your business is dead
in the water.

So how do the world’s best email
marketers hook readers and get them
hanging on their every word, clicking
on their every link, and buying like
crazy?

That’s just one of the things you’ll
learn when you join the eMarketer’s
Club today – and best of all, if you
act now you can get it for free through
the backdoor using the link below.

http://www.johnthornhill.com/go/emarketersclub

Until next time...

John Thornhill