The 'Jenga' Business Model

Published: Mon, 04/06/20

Do you remember playing Jenga as a
kid?

You'd take the time to build up
your tower, carefully lining up the
blocks, making sure they were
perfectly straight.

Then you would start pulling them
out from underneath and building
even higher.

Your heart pounds as you pull off a
risky manoeuvre. You bite your
nails when the other person moves a
block that makes the whole tower
tremble.

Then the wrong block is pulled or
someone accidentally shakes the
table or your cat bumps into it…
and all your hard work comes
tumbling down in an instant.

It's funny how just one piece, one
accident, one bump can end the
game.

It might not even be your fault, it
could be someone else's or a force
that's outside of your control.

The outcome is the same. A tower
that started out so sturdy… but in
reality, is full of holes that can
be knocked down at any time.

This is how most people build their
businesses and their lives.

Let me explain.

In 2010, my friend Jonathan was on
his merry way like most folks,
pushing thorough years of
university to get the dream job he
wanted. And at 29, he got it.

Until one day, two little words
turn his life upside down.

"You're fired."

Saddled with debt, a new car and
apartment he could no longer
afford, he was stuck.

Like most people, he had banked on
the strength of his Jenga tower,
his career spanning a lifeline.

And by no fault of his own, someone
else pulled out that one block out
from underneath him.

So Jonathan pivoted into becoming
an entrepreneur, building up
another tower that was stronger
than the last. This time, he
controlled the pieces and there
wasn't a boss sitting on the other
side waiting to shake up his
foundation.

Through years of hard work, he
became a multi-bestselling author,
ghostwriter, content creator and
more. In 2018 he was spending at
least $5,000 a month on Amazon ads
to get book sales, which accounted
for 80% of his business.

And in early 2019, a competitor
posted a series of terrible reviews
that killed 90% of his book sales.

Once again, someone else toppled
his business from the outside. An
unexpected hit that came from
nowhere.

Only this time, Jonathan had a wife
and three kids to support. He had
to pivot again, and fast.

Now, his new business model is 7x
what it was last year, and in 2020
it's going to grow 10x that.

How? It's not because he figured
out how to stop other people from
affecting his income.  It's not
because he discovered something
crazy new.

It's because he's built multiple
Jenga towers.  As many as he needs.
If one gets knocked over, there are
many more still standing.

This is the strength of multiple
income streams.  Your life isn't
tied to a single source, where the
possibility of that single source
being destroyed isn't looming
around every corner.

This business model is bulletproof.

It's built to withstand and adapt
to big market changes.

#Facebook can get deregulated.

#Amazon can close your account.

#Google can deindex your site.

And yet… your business will keep
growing. That's how powerful this
is.

I've convinced Jonathan to share
everything he's doing right now
with you because whether you're in
a 9-5 job or you've started your
own business…

No matter how stable you think it
is, chances are, it's just one
block away from crumbling to the
ground.

The way this is built you can enter
any niche, build an audience that's
not dependant on social media or
other platforms, and earn money in
many different ways.

The best part is, all those other
models out there work with this
system, not against it.

If you've got a business running
already you can simply add this
strategy to your arsenal and make
leaps and bounds in growth.

And if you're yet to leave your
9-5, this model will give you the
best foundation there is.

It's the business you can't kill,
you can't shoot down, you can't
knock over, no matter how many
pieces you pull out or who tries to
get in your way.

Jonathan is going to reveal
everything on Wednesday. You can't
afford to miss this free training
because there are limited spots
available, and I'm certainly
claiming one!

Grab your spot now:

https://johnthornhill.com/webinar-8th-april

Until next time...

John Thornhill

 
 
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