I used to believe you had to build a list first, then earn later.

So I did what everyone does. I chased leads, tried new tactics, bought tools, and kept waiting for the payoff.

Eventually I realised the model was backwards.

That shift is what I am teaching on my live session, and it is the foundation of the new venture I am revealing to subscribers first.

It happens on Thursday, Jan 22, 2026, 8pm Eastern. 1:00 AM GMT, Friday Jan 23

If you want to be among the first to see it and see how you can get in early, register here:

https://johnthornhill.com/new-venture

Until next time...

John Thornhill

P.S. The part where I explain how your list grows while you get paid is what makes this different.